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1 customer retention
Mktgthe maintenance of the custom of people who have purchased a company’s goods or services once and the gaining of repeat purchases. Customer retention occurs when a customer is loyal to a company, brand, or to a specific product or service, expressing long-term commitment and refusing to purchase from competitors. A company can adopt a number of strategies to retain its customers. Of critical importance to such strategies are the wider concepts of customer service, customer relations, and relationship marketing. Companies can build loyalty and retention through the use of a number of techniques, including database marketing, the issue of loyalty cards, redeemable against a range of goods or services, preferential discounts, free gifts, special promotions, newsletters or magazines, members’ clubs, or customized products in limited editions. It has been argued that customer retention is linked to employee loyalty, since loyal employees build up long-term relationships with customers. -
2 customer retention
марк. сохранение [удержание\] клиентов* (способность продукта и маркетинговой политики компании заставить потребителя, совершившего первую покупку, продолжить совершать подобные покупки в будущем) -
3 customer retention
1) Банковское дело: удержание клиентов, удержание клиентской базы2) SAP.тех. сохранение клиентской базы3) Маркетология: лояльность покупателей -
4 customer retention
удержание клиентов -
5 affluent customer retention
Банковское дело: удержание состоятельных клиентов (англ. термин взят из статьи в журнале The Banker, Великобритания)Универсальный англо-русский словарь > affluent customer retention
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6 retention
сущ.1) общ. удержание, сохранениеthe retention of power — сохранение [удержание\] власти
See:2) марк. удержание (потребителей) (способность продукта и маркетинговой политики компании заставить потребителя, совершившего первую покупку, продолжить совершать подобные покупки в будущем)The theory of Customer Relationship Management ( CRM) by definition embraces the importance of channel management. It is usually defined as “managing relationships with customers efficiently and consistently across all channels to improve satisfaction, retention and profits.”
Syn:See:3) упр. = employee retention4) страх. собственное удержание (часть страховой суммы, в пределах которой перестрахователь оставляет на своей ответственности долю страхового риска, передавая остаток в перестрахование)See:5) фин. удержание* (ценные бумаги, оставшиеся у члена синдиката андеррайтеров, за вычетом ценных бумаг, переданных менеджеру синдиката для передачи институциональным инвесторам, т. е. ценные бумаги, реально оставшиеся у данного члена синдиката андеррайтеров)See:6) общ. способность запоминания, памятьSee:
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право удержания, удержание, задержание, сохранение: 1) число новых ценных бумаг, выделенных участ-нику гарантийного синдиката, минус бумаги, переданные членам продающей группы или менеджеру эмиссии для удовлетворения запросов крупных институциональных инвесторов, т. е. бумаги, реально оставшиеся у члена синдиката; см. underwrite; 2) = retained profits; 3) валютные отчисления в плановой экономике: часть валюты, которую предприятия-экспортеры могут оставить себе, т. е. не продавать или не отдавать государству.* * *неотчуждение; удержание. . Словарь экономических терминов .* * *часть платежа, не выплачиваемая заказчиком подрядчику до окончания оговоренного срока в качестве гарантии от брака, который может обнаружиться им в завершаемой работе-----1. часть риска, которую страховая компания принимает на свой счет по пропорциональному договору2. сумма перестрахования, рассчитываемая согласно договору эксцедента убытка -
7 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
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клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
8 customer capital
Gen Mgtthe value of an organization’s relationships with its customers, which involves factors such as market share, customer retention rates, and profitability of customers -
9 retention cycle
марк., комп. цикл сохранения (продолжительность нахождения записи потребителя в компьютерном файле в неактивном состоянии, измеряемая в таких циклах, как время выхода шести номеров журнала или три месяца работы кабельного телевидения)See: -
10 lifetime value
Gen Mgta measure of the total value to a supplier of a customer’s business over the duration of their transactions.In a consumer business, customer lifetime value is calculated by analyzing the behavior of a group of customers who have the same recruitment date. The revenue and cost for this group of customers is recorded, by campaign or season, and the overall contribution for that period can then be worked out. Industry experience has shown that the benefits to a business of increasing lifetime value can be enormous. A 5% increase in customer retention can create a 125% increase in profits; a 10% increase in retailer retention can translate to a 20% increase in sales; and extending customer life cycles by three years can treble profits per customer. -
11 key account management
Mktgthe management of the customer relationships that are most important to a company. Key accounts are those held by customers who produce most profit for a company or have the potential to do so, or those who are of strategic importance. Development of these customer relations and customer retention is important to business success. Particular emphasis is placed on analyzing which accounts are key to a company at any one time, determining the needs of these particular customers, and implementing procedures to ensure that they receive premium customer service and to increase customer satisfaction. -
12 Kundenbindung
f1. customer-connectivity2. customer loyalty3. customer retention -
13 лояльность покупателей
Marketology: customer retentionУниверсальный русско-английский словарь > лояльность покупателей
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14 сохранение клиентской базы
SAP.tech. customer retentionУниверсальный русско-английский словарь > сохранение клиентской базы
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15 удержание клиентов
1) Banking: customer retention2) Management: keeping clientsУниверсальный русско-английский словарь > удержание клиентов
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16 удержание клиентской базы
Banking: customer retentionУниверсальный русско-английский словарь > удержание клиентской базы
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17 удержание состоятельных клиентов
Универсальный русско-английский словарь > удержание состоятельных клиентов
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18 company policy
Gen Mgta statement of desired standards of behavior or procedure applicable across an organization. Company policy defines ways of acting for staff in areas where there appears to be latitude in deciding how best to operate. This may concern areas such as time off for special circumstances, drug or alcohol abuse, workplace bullying, personal use of Internet facilities, or business travel. Company policy may also apply to customers, for example, policy on complaints, customer retention, or disclosure of information. Sometimes a company policy may develop into a code of practice. -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 equity
сущ.1) общ. справедливость; беспристрастность, объективность, непредвзятостьachieving equity in compensation at each campus for all employees — достижение справедливости вознаграждения труда всех работников во всех кампусах
The Parties therefore endorse the principle of equity in employment and agree to cooperate in the identification and removal of all barriers to the recruitment, selection, hiring, retention, and promotion of women, aboriginal peoples, persons with disabilities and other categories. — Таким образом, договаривающиеся стороны поддерживают принцип справедливости в найме на работу и соглашаются сотрудничать в области выявления и устранения всех барьеров, касающихся поиска, отбора, найма, сохранения рабочего места и продвижения по службе женщин, местного населения, работников с частичной нетрудоспособностью и других категорий лиц.
Syn:Ant:See:employment equity, pay equity, actuarial equity, tax equity, social equity, equity theory, Retirement Equity Act2) юр. право справедливости; правосудие на основе права справедливости (в Англии, Ирландии и США дополнение к обычному праву: субъективная правовая система, существующая наряду с обычными законодательными актами и заменяющая их в случае, если они противоречат нормам справедливости; такая система действовала в Англии с 14 в., и раньше разбирательства на основе норм права справедливости осуществлялись в специальных судах, отдельно от разбирательств на основе общего права)Syn:See:3)а) учет, фин., преим. мн. собственный капитал, собственные средства (в общем смысле: разница между активами и обязательствами, напр., разница между стоимостью имущества физического лица и его долгами; для предприятия: активы минус текущие и долгосрочные долговые обязательствами минус привилегированные акции; с точки зрения компании, состоит из средств, полученных при размещении обыкновенных акций, и накопленных резервов, а с точки зрения акционеров, представляет сумму, которая достанется им после удовлетворения требований кредиторов, держателей облигаций и погашения других обязательств)The Loan/Equity ratio refers to the percentage that will come from the loan (capital to be borrowed) and equity (own capital) of the project. — Соотношение заемных и собственных средств показывает, какой процент заемного и собственного капитала будет использован при реализации проекта.
The equity may be in the form of cash or assets like building, business site, transportation vehicle, or materials for vending, etc. — Собственный капитал может иметь форму наличных денежных средств или таких активов, как здания, торговые площади, транспортные средства, материалы для торговли и т. п.
Syn:See:debt-to-equity ratio, debt-equity swap, equity dilution, personal equity plan, brand equity, creditors' equity, equity security, equity investment, preferred equity, common equity, deferred equity, quasi-equity, equity dilution, equity joint ventureб) фин. собственный [акционерный\] капитал (капитал, сформированный компанией за счет размещения акций; иногда термин распространяется только на капитал, сформированный за счет размещения обыкновенных акций, но обычно распространяется и на привилегированные акции)For most companies there are two types of equity: ordinary shares and preference shares. — Акционерный капитал большинства компаний подразделяется на обыкновенный и привилегированный акционерный капитал.
See:common equity, preferred equity, quasi-equity, non-equity share, owners' equity, equity dilution, equity-indexed annuity, equity-linked policy, catastrophe equity putв) фин., обычно мн. = equity securitySee:г) фин. реальная стоимость недвижимости* (рыночная стоимость недвижимости за вычетом суммы ипотечного кредита и других долговых обязательств; также часть стоимости заложенного имущества, оставшаяся после его продажи и удовлетворения претензий кредиторов)See:д) эк. капитал* (часто используется в переносном смысле для обозначения материальных или нематериальных активов, способных приносить доход в будущем)See:4)а) бирж. маржа (разница между рыночной стоимостью ценных бумаг и дебетовым остатком по маржинальному счету клиента у брокера, т. е. размером полученной под них ссуды)See:б) бирж. (на рынке финансовых фьючерсов: остаточная стоимость первоначальной и вариационной маржи при ликвидации контракта по текущей цене; может быть отрицательной)See:5) эк. тр., брит. "Эквити" ( профсоюз актеров в Великобритании)
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1) капитал компании: разница между активами и текущими обязательствами, заемным капиталом и привилегированными акциями; фактически состоит из средств, полученных от обыкновенных акций, и резервов (при продаже компании также денежной оценки деловой репутации), нераспределенной прибыли; доля чистых активов компании; см. goodwill; 2) = ordinary share; 3) на рынке финансовых фьючерсов - остаточная стоимость первоначальной и вариационной маржи при ликвидации контракта по текущей цене (может быть отрицательной); см. margin 2; 4) разница между стоимостью ценных бумаг и дебетовым остатком по маргинальному счету клиента у брокера; 5) реальная стоимость недвижимости: рыночная стоимость недвижимости за вычетом суммы ипотечного кредита и др. требований; см. negative equity trap; 6) вклад члена кредитного союза (акционерный счет); 7) честность, справедливость, беспристрастность, взвешенность (напр., судебного решения).* * *Доля акционера в капитале компании, акционерный капитал (в акционерном обществе), собственный капитал (в товариществе); инвестиционный капитал; вложение в акционерный капитал (как вид инвестиционной деятельности); акция; фондовая ценность; уставный капитал; капитал. Представляет долю собственности в компании. Также - остаточная долларовая стоимость счета по фьючерсным сделкам, если предположить его ликвидацию по текущей рыночной цене . The value of a futures trading account if all open positions were offset at the current market price. Инвестиционная деятельность .* * *капитал компании; остаточная стоимость1. чистые активы компании после удовлетворения требований всех кредиторов2. сумма денег, возвращаемая заемщику по закладной или по договору о покупке в рассрочку после реализации данного актива и полного погашения задолженности кредитору-----Банки/Банковские операции1. маржасм. margin-----Финансы/Кредит/Валюта1. часть имущества, оставшаяся после удовлетворения претензий кредиторов2. чистая стоимость капитала за вычетом обязательств-----акционерный капитал компании, состоящий из обыкновенных акций
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